Calendar of Events

From Output to Outcome–the Future of Business Communication

Join IABC Las Vegas August 3, as Jim Shaffer looks at the future of
communication.

Jim Shaffer’s lively and provocative discussion will reveal what companies are doing to surgically shift their priorities and focus on those parts of the organization that can drive performance results most. With case studies from companies Jim’s worked with, he’ll discuss how companies can generate two and three thousand
percent returns on their communication investments. He’ll explore how a department can affect increasingly higher levels of operating and financial performance.

Here’s what you’ll learn:

• Why the communication function in every business must
  measurably increase the value it adds — or die.
• What other companies are doing about it and how they’ve moved
  from an output to an outcome-generating organization.
• How FedEx, Owens Corning, ConAgra Foods, ITT and others
  have created significant performance improvements with returns
  on their investments exceeding 1,400 percent.
• What you can do next to take your department to the next level
  on the maturity curve.
  

Jim Shaffer is one of the world’s leading thought leaders, consultants and authors in helping businesses engage their people in achieving ultra-high levels of organizational performance.

His book, The Leadership Solution (McGraw-Hill), has been hailed by leading CEOs as “invaluable for someone wanting to lead an organization into the future,” and a “practical common sense look at how leaders use communication to solve business problems.”

Jim is a regular contributor to many business publications and has
authored chapters in Steven Covey’s book, In Search of Quality, and in Ken Shelton’s book, A New Paradigm of Leadership: Visions of
Excellence for 21st-Century Organizations. Jim received the International Association of Business Communicators’ prestigious Fellow award, the profession’s highest recognition.
Cancellation Policy: No-shows and cancellations made after the RSVP deadline will be billed. But feel free to send someone in your place.